-Caddie Viral Video-
Caddie Golf Apparel interviewed a variety of men asking what type of golf shirts they preferred and filmed a video with some of their answers. The video asks men in our target market what golf shirt they would choose, what shirt would boost their confidence and how does the colors of the shirt make them feel. The main message of the video is to show that Caddie is right on track with knowing what our target market is looking for in their golf apparel and our customers are the proof. The video is set up to show multiple short interviews of the men's responses to our three questions comparing the two golf shirts presented. Their responses support what our brand Caddie is trying to achieve and promotes sales. This video will become viral because its informational as well as upbeat with eye catching color. The video is showing an example of our product and how men are responding to it, this will hopefully increase sales potential.