-Target Market-
Our target market that we received are males ranging from thirty to forty years old with an out door lifestyle. After doing some research specifically on outdoor gear, we noticed that males around this age are missing creative and fun golf shirts. We first began looking at what are the most popular golf apparel websites and we came across three strong competitors of Nike, Adidas, and Callaway. Looking at their websites and clothing catalogs we noticed that there wasn’t many bright and fun golf shirts as options. The most interesting shirt we could find was neon pink and some shirts with stripes. After compiling research, we decided that we would fill the void by creating golf shirts with exciting patterns and bright colors. Our brand, Caddie, would like to focus on colors such as royal purple, emerald green, blue, and pink to add some flair to our shirts. We would also like to add some patterns to make the shirts more interesting. By creating a new idea of shirt, we would fill the void so that there would be more options for men who want to embrace their unique style.