-Advertisement Information-
When coming up with an original advertisement for our company, Caddie, we kept in mind that our brand personality we were going for was a rugged man in the age range of 30-40. We wanted something that would be useful to our target market but also unique. When seeing our brand, Caddie, we wanted people to think of something reliable with a fun side.
Our brand is based on a rational need for quality clothing that will enhance your golf game and make you stand out on the course. The self-concept from our brand would be an ideal-self-concept because you are trying to be a more outgoing individual when wearing Caddie shirts and stand out from others.
Going off of the five different advertising design elements, our objective was to show the fun side of Caddie and promote our shirt brand. The target market of the advertisement is a rugged male, age 30-40 with the message being conveyed that Caddie will make your golf game brighter and more fun than before. The support on our ad is our website showing you where to go for more information and our constraint is the logo in the bottom corner.
From our final advertisements, the more attractive source effect created vividness in our ads with bright and contrasting colors and the credibility effect comes from seeing a man who looks like he is a golfer who knows what he is doing and successful at it. The advertisement shows a positive image of Caddie and creates a one-sided argument of why we are the best brand.
The message appeal received from Caddie advertisements are an emotional response from the bright colors and the nice weather outside. They make the reader want to be in the picture and enjoy a nice day out on the golf course. Another response form the second ad would be a sexual response because of the good looking golfer on the page. People respond better to an attractive looking man selling a good quality product.
The advertising layout is a crucial part of the advertisement as a whole. Aspects from space allocation to strategies to Caddie’s logo are all thoroughly though out. Since it is human nature to read down, the majority of headlines are a straight line, top to bottom. 80% of readers do not go on to reading the ad after the headline, so this is an aspect that Caddie really considered when coming up with the advertisements headline. This is also usually the first thing the reader notices, so the headline has to be a strong attention getter. The main attention getter in an advertisement is the illustration. Since 98% of successful ads have one dominate feature, Caddie chose a model golfer to be the main illustration. The model is wearing a shirts we sell and is representing Caddie’s logo multiple times. The Caddie model poses in abstract forms to really attract the audiences eye. Caddie will have the minimum amount of copy in our advertisements. The attention should be focused more on the products that Caddie has to offer. Caddie’s logo is represented multiple times within the advertisement. The logo is inserted on multiple pieces of clothing that the man in the advertisement is wearing. It will also be placed in the bottom right hand corner of the advertisement.
Three layout techniques were utilized in the advertisements. Bleed, reversed C resonance and straight vertical were three techniques that fit well with the Caddie advertisements and brand. Bleed will be utilized in both advertisements because the color will always extend and there will be no border. We decided bleed would be a strong technique because of the bright colors Caddie has within their advertisements. This will add a sense of excitement and a really bold sensation to the audience when viewing this advertisement. We also used Reversed C Resonance with the way the model is arched and curving with the golf club. This also adds an abstract effect and makes the advertising more exciting. Last but not least, straight vertical was used. This is how Caddie can save some money and not take up as much space.
All these different elements are important when designing an advertisement. They all have different connections that will attach the readers to notice the brand. These are all the reasons Caddie decided to go with the specific elements within their advertisements.
Our brand is based on a rational need for quality clothing that will enhance your golf game and make you stand out on the course. The self-concept from our brand would be an ideal-self-concept because you are trying to be a more outgoing individual when wearing Caddie shirts and stand out from others.
Going off of the five different advertising design elements, our objective was to show the fun side of Caddie and promote our shirt brand. The target market of the advertisement is a rugged male, age 30-40 with the message being conveyed that Caddie will make your golf game brighter and more fun than before. The support on our ad is our website showing you where to go for more information and our constraint is the logo in the bottom corner.
From our final advertisements, the more attractive source effect created vividness in our ads with bright and contrasting colors and the credibility effect comes from seeing a man who looks like he is a golfer who knows what he is doing and successful at it. The advertisement shows a positive image of Caddie and creates a one-sided argument of why we are the best brand.
The message appeal received from Caddie advertisements are an emotional response from the bright colors and the nice weather outside. They make the reader want to be in the picture and enjoy a nice day out on the golf course. Another response form the second ad would be a sexual response because of the good looking golfer on the page. People respond better to an attractive looking man selling a good quality product.
The advertising layout is a crucial part of the advertisement as a whole. Aspects from space allocation to strategies to Caddie’s logo are all thoroughly though out. Since it is human nature to read down, the majority of headlines are a straight line, top to bottom. 80% of readers do not go on to reading the ad after the headline, so this is an aspect that Caddie really considered when coming up with the advertisements headline. This is also usually the first thing the reader notices, so the headline has to be a strong attention getter. The main attention getter in an advertisement is the illustration. Since 98% of successful ads have one dominate feature, Caddie chose a model golfer to be the main illustration. The model is wearing a shirts we sell and is representing Caddie’s logo multiple times. The Caddie model poses in abstract forms to really attract the audiences eye. Caddie will have the minimum amount of copy in our advertisements. The attention should be focused more on the products that Caddie has to offer. Caddie’s logo is represented multiple times within the advertisement. The logo is inserted on multiple pieces of clothing that the man in the advertisement is wearing. It will also be placed in the bottom right hand corner of the advertisement.
Three layout techniques were utilized in the advertisements. Bleed, reversed C resonance and straight vertical were three techniques that fit well with the Caddie advertisements and brand. Bleed will be utilized in both advertisements because the color will always extend and there will be no border. We decided bleed would be a strong technique because of the bright colors Caddie has within their advertisements. This will add a sense of excitement and a really bold sensation to the audience when viewing this advertisement. We also used Reversed C Resonance with the way the model is arched and curving with the golf club. This also adds an abstract effect and makes the advertising more exciting. Last but not least, straight vertical was used. This is how Caddie can save some money and not take up as much space.
All these different elements are important when designing an advertisement. They all have different connections that will attach the readers to notice the brand. These are all the reasons Caddie decided to go with the specific elements within their advertisements.